Thoughts

In this week’s episode of Industry Change I chat with Ty Menzies the CEO of LIFT Brands. Ty has had over 15 years of experience in this industry with a background of owning independent clubs, franchises and is now the CEO of LIFT Brands with over 300 locations across the Asia-pacific. Recently Ty was elected as a a ... Read More

Do you want to stay in the fitness industry for the long term? Then you need to know It’s not about the exercise! If you have been in the industry for 2+ years you’re probably realizing that to continue in the fitness industry you need something more than just how to exercise and how to ... Read More

Did you know Richard started out as a personal trainer at the age of 17? At the time being a Personal Trainer was very new, so the goal was to educate people about what a PT was. Now everyone knows what a PT is, so as a PT you just need to understand how you ... Read More

In today’s Industry Change episode I chat with Richard Beddie CEO of Exercise New Zealand about the journey. Richard has been in the industry for over 20 years, initially, he was a gym owner and eager to learn more he went to a fitness industry conference. He did this because he figured that people who ... Read More

Whether you are a gym owner, personal trainer or studio owner, everyone has a story to tell. If you tell this story well you can attract potential clients and make sales! You need to make people go: I know who you are, I know your story and I’m interested in buying off you. Recently Richard ... Read More

What is your business’ point of difference? Do you stand out in your customer service, events, community or programs? Is your uniqueness something you are showcasing? In this episode of QWWC Richard is in Christchurch, he is visiting a lot of different fitness and wellness locations in New Zealand. He noticed a lot of things ... Read More

The fitness industry is very competitive and we often have many people asking, how can I attract more clients? The answer is clear – Get your content out there! Put your content on any and every social media platform to showcase your business. So now you’re asking – How do I do this?  Create your ... Read More

In this episode of Industry, Change Richard talks to Luke Baylist co-founder and CEO of Australia’s biggest health food chain: Sumo Salad. At one point for a long time, Sumo Salad had 92% brand awareness in the market as they were the first health food chain in Australia. Now after 16 years Luke Baylis has ... Read More

In this week’s episode of Industry Change Richard speaks with Barrie Elvish the CEO of Fitness Australia. Appointed at the beginning of 2019, Barrie is striving to empower and build healthier communities alongside the fitness industry.    Despite coming from outside the fitness industry, Barrie has set a number of goals to entice Australians to ... Read More

In this week’s episode of Industry Change Richard speaks to CEO and Co-founder of global wellness platform MINDBODY, Rick Stollmeyer. From humble beginnings Rick started this company in the late 90’s, which aimed to provide fitness businesses’ with software to create change for their clients. Now, in 2019, MINDBODY is the largest platform in the ... Read More