Thoughts

  I’ve spent the last 15 years growing all kinds of businesses in the health and fitness space and without a doubt, partners have been a big part of that growth. They can help you grow your business without having to spend exhorbitant amounts of cash on marketing. But they can also go horribly wrong, ... Read More

I’ve worked with hundreds of fitness business owner over the years and one of the biggest complaints I get is ‘How Do I Stand out From My Competition.’ There are a sea of personal trainers and gyms out there – so how do you make yourself known to leads and potential customers? The answer lies ... Read More

I was lucky enough to sit down with my good friend and Co-Founder of Functional Training Institute, Tarek Michael-Chouja to talk about their new book that launched this week! Tarek is one of the innovators of functional training and shares his message not only across Australia, but globally. The truth about marketing is that if ... Read More

If you’re in the fitness space, most likely you’ve heard of Kayla Itsines – she’s a global phenomenon growing from a local fitness trainer in Adelaide to becoming the global face of the app and brand SWEAT. Who you probably haven’t heard of is Tobi Pearce – Kayla’s Fiance and CEO of SWEAT. Tobi has ... Read More

It’s 2019 – are you ready to go to a new level in your business this year? What is stopping you? Or are you full steam ahead to realise those dreams? Tony Mennillo is an alumni of our COM Ninja Program and a fantastic Personal Trainer in based in Adelaide. For 13 years he owned ... Read More

Everyone knows that content is important for growing your brand presence, demonstrating your expertise and getting out there in front of your ideal client. But how do you find the time to create all this content? A great tip is to batch all your content creation into one day or half a day. Get all ... Read More

When you think about the hardest performing page on your website what page do you think about? Maybe the home page, maybe the services page or the contact page? But what if I told you that the hardest working page on your website is also the most under-utilised and probably not what you think it ... Read More

On this episode of Industry change I chat with sales and performance expert – Chris Muddell from Employsure. We talk all about the systems that you need to have in place in order to scale. As solo business operators there can be a real fear around growing our business, bringing on new staff and the obligations ... Read More

Today I am in a gym talking about how to generate quality leads. You have all of your platforms and social media up and running. As well as launching your Facebook ads and now you have to generate leads. You want to have leads but you need to make sure those leads become a returning ... Read More

When I was a personal trainer I thought using cash was the best option because I thought it was going to be easy and I had the money immediately. After a while, I realized that my process was messy and inconsistent. From cancellations to awkward conversations, I have learned that the direct debit process saved ... Read More