Thoughts

Everyone knows that content is important for growing your brand presence, demonstrating your expertise and getting out there in front of your ideal client. But how do you find the time to create all this content? A great tip is to batch all your content creation into one day or half a day. Get all ... Read More

When you think about the hardest performing page on your website what page do you think about? Maybe the home page, maybe the services page or the contact page? But what if I told you that the hardest working page on your website is also the most under-utilised and probably not what you think it ... Read More

On this episode of Industry change I chat with sales and performance expert – Chris Muddell from Employsure. We talk all about the systems that you need to have in place in order to scale. As solo business operators there can be a real fear around growing our business, bringing on new staff and the obligations ... Read More

Today I am in a gym talking about how to generate quality leads. You have all of your platforms and social media up and running. As well as launching your Facebook ads and now you have to generate leads. You want to have leads but you need to make sure those leads become a returning ... Read More

When I was a personal trainer I thought using cash was the best option because I thought it was going to be easy and I had the money immediately. After a while, I realized that my process was messy and inconsistent. From cancellations to awkward conversations, I have learned that the direct debit process saved ... Read More

I am in sunny San Diego where I have just listened to a social media conference and what I want you to get from this video is to stop thinking of MORE. What is more: more followers, more likes, more views, just stop thinking of the more and start to focus on receiving people at ... Read More

Through my own experience I have learned so far a single conversation can get you anywhere. Whether it is simply building a new relationship or signing a new client, conversations are the key to getting started. The fitness industry is all about building trust between the client and the business. Without trust and communication, it is ... Read More

In the eyes of Nigel Benton, publisher of Australasian Leisure Management, there are endless great stories to share. Everyone has a story to tell. While some may be able to share their own, others may be too close to see the amazing story right in front of them. The leisure industry plays a very significant ... Read More

I was recently in San Diego at Social Media Marketing World conferene, and it’s not surprise that a lot of the speakers and conversations that I had revolved around how to use your online presence to create quality leads. And it got me thinking about whether you need to have a million followers on Instagram ... Read More

Having started a few new businesses in my time, I know how daunting it can be to get started in a new area, branch out into a different area, or just plain want to dominate a local community. The good thing is, I’ve established some super simple strategies along the way that makes it easy ... Read More