Thoughts

  I had a conversation with a client the other day who was struggling to get good quality leads in the door. You see, what was happening was when leads we’re coming into the gym – they would show them around the facility, do a gym tour – look at the treadmills and the bikes and ... Read More

This week I sat down with long time fitness industry expert Ryan Hogan. Ryan has been in the industry for over 20 years, he has been heavily involved in Filex during that time and now is moving into a role with Wexer – creating digital experiences for gyms. Being in the fitness industry for so ... Read More

On this week’s episode of Industry change, I sit down with influencer, former athlete and best-selling author, Steve Brossman. We talk all about positioning yourself as a personal trainer in order to find success in your market no matter how often the environment changes. Steve has found success in doing many things, from owning health ... Read More

A little known fact about me is that I started my first personal training studio when I was just 17. As a 17 year old I faced a few challenges as a new PT: I was young, I had no facility and no business experience. And yet within a few years I was a successful ... Read More

When I speak to business owners, I find that some of them fall into a trap of being busy, but not financially productive. It’s easy to fill our days up with small ‘$5 tasks’ but these tasks don’t lead to business growth or financial success. They just keep us busy! That’s why I like to ... Read More

  In this episode of Industry Change, I sat down with long time fitness industry expert, Geoff Jowett. Geoff was involved as an original founder of Vision Personal Training, where he saw great success in building boutique personal training studios. He went on to have major success with the BodyTrim brand. And yet even after all ... Read More

Unless you’ve been hiding under a rock lately, you would know that Facebook bought out a new update in the last few weeks. There has been A LOT of talk about it around marketing and business circles, and most people are dubbing this ‘Facebook Zero.’ Because it is basically the end of Facebook Organic Page ... Read More

This week on Industry Change, Richard talks with Justin Tamsett who is the founder of Active Management and part of the fitness industry for 30 years! Just is a business coach for gyms and personal trainers and travels the world teaching business owners how to retain clients and run a more successful club. Last year ... Read More

On this week’s episode of Quick Wins With COM Richard and Evielyn discuss the 3 factors for success when creating your Facebook Ads. Here’s Evielyn’s top 3 tips for creating Facebook Ads that convert: 1. Use Original Images If you want to stand out from everyone else in the news feed then you MUST use ... Read More

On Industry Change this week I sat down with Steve Jensen, hall of Fame Lifestyle Industry entrepreneur with over 30 years experience, to talk about the evolution of sales and marketing. Steve bases his sales practice on the inspirational model. You need to inspire excitement and happiness in the customer for your product, or service. ... Read More