Thoughts

Thoughts

How to predict the winning horse | IC Episode 25 with Justin McDonnel

In this episode of Industry Change I chat with Justin McDonnel, Co-Founder & Chair of Collective Wellness Group which includes Anytime Fitness, Orange Theory and Xtend Barre.    Justin had grown up around Fitness with his dad being a professional footballer and was always around his dad’s gym. That fitness background combined with a franchise ... Read More

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Your Fitness Studio & Gym Are Ordered To Shut: What To Do Next | Studio Success Secrets Ep 1

4 weeks ago many of our clients were told to shut their doors within a 24 hour period as new government regulations kicked in and gyms and studios were considered non-essential places to visit. After a pretty tough few days, many of our studio’s emerged with a brand new business model – the virtual studio ... Read More

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How the fitness industry is turning into a wellness industry with Andy Peat | Industry change Episode 24

Want to know the importance of technology and mental health in the fitness industry? In this episode Richard chats with the Chief Operating Officer of LIFT Brands Andy Peat. Andy was 17 when he started out in the industry, conveniently not having to tell anyone his age… he was a personal trainer, worked on cruise ... Read More

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How to Make the Right Moves in the Fitness Industry with Ty Menzies | Industry change Episode 23

In this week’s episode of Industry Change I chat with Ty Menzies the CEO of LIFT Brands. Ty has had over 15 years of experience in this industry with a background of owning independent clubs, franchises and is now the CEO of LIFT Brands with over 300 locations across the Asia-pacific. Recently Ty was elected as a a ... Read More

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How To Last Long Term In The Fitness Industry | Quick Wins With COM Episode 77

Do you want to stay in the fitness industry for the long term? Then you need to know It’s not about the exercise! If you have been in the industry for 2+ years you’re probably realizing that to continue in the fitness industry you need something more than just how to exercise and how to ... Read More

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How To Stand Out Among The Competition | Quick Wins With COM Episode 76

Did you know Richard started out as a personal trainer at the age of 17? At the time being a Personal Trainer was very new, so the goal was to educate people about what a PT was. Now everyone knows what a PT is, so as a PT you just need to understand how you ... Read More

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How You Can Help Set Standards in the Fitness Industry with CEO, Richard Beddie | Industry Change Episode 22

In today’s Industry Change episode I chat with Richard Beddie CEO of Exercise New Zealand about the journey. Richard has been in the industry for over 20 years, initially, he was a gym owner and eager to learn more he went to a fitness industry conference. He did this because he figured that people who ... Read More

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How to Get the Most Out of Social Media | Quick Wins With COM Episode 75

Whether you are a gym owner, personal trainer or studio owner, everyone has a story to tell. If you tell this story well you can attract potential clients and make sales! You need to make people go: I know who you are, I know your story and I’m interested in buying off you. Recently Richard ... Read More

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How to Make Your Business Stand Out?| Quick Wins With COM Episode 74

What is your business’ point of difference? Do you stand out in your customer service, events, community or programs? Is your uniqueness something you are showcasing? In this episode of QWWC Richard is in Christchurch, he is visiting a lot of different fitness and wellness locations in New Zealand. He noticed a lot of things ... Read More

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Getting Your Content Out |Quick Wins With COM Episode 73

The fitness industry is very competitive and we often have many people asking, how can I attract more clients? The answer is clear – Get your content out there! Put your content on any and every social media platform to showcase your business. So now you’re asking – How do I do this?  Create your ... Read More

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