Thoughts

In this week’s episode of Industry Change Richard speaks to CEO and Co-founder of global wellness platform MINDBODY, Rick Stollmeyer. From humble beginnings Rick started this company in the late 90’s, which aimed to provide fitness businesses’ with software to create change for their clients. Now, in 2019, MINDBODY is the largest platform in the ... Read More

There’s no doubt about it marketing looks very different in 2019 to what it did a few years ago – even a year ago! So what do you need to do in 2019 to level up your marketing? So many business owners are trying to play the short game with the newest Instagram tactics or ... Read More

I’ve literally been harping on about content for the last 10 years… ever since we launched Australia’s first video personal training directory in 2008. At the time very few people had smartphones and video wasn’t something you could just unlock your phone and start recording. We ended up travelling all around Australia filming intro videos ... Read More

  Recently I visited one of our COM Ninja members in Shellharbour and was fascinated when I walked into her office to see all these certificates on the wall. She obviously puts a huge emphasis on upskilling herself and it has paid off when it comes to her business. It’s not educating for the sake ... Read More

  Some of the most fearful times in my businesses was choosing a niche. Won’t limiting my audience limit the amount of people I can reach and in the long run – how big my business can grow? The reality was quite the opposite. When I took the time to choose the right niche – ... Read More

  I’ve spent the last 15 years growing all kinds of businesses in the health and fitness space and without a doubt, partners have been a big part of that growth. They can help you grow your business without having to spend exhorbitant amounts of cash on marketing. But they can also go horribly wrong, ... Read More

I’ve worked with hundreds of fitness business owner over the years and one of the biggest complaints I get is ‘How Do I Stand out From My Competition.’ There are a sea of personal trainers and gyms out there – so how do you make yourself known to leads and potential customers? The answer lies ... Read More

I was lucky enough to sit down with my good friend and Co-Founder of Functional Training Institute, Tarek Michael-Chouja to talk about their new book that launched this week! Tarek is one of the innovators of functional training and shares his message not only across Australia, but globally. The truth about marketing is that if ... Read More

If you’re in the fitness space, most likely you’ve heard of Kayla Itsines – she’s a global phenomenon growing from a local fitness trainer in Adelaide to becoming the global face of the app and brand SWEAT. Who you probably haven’t heard of is Tobi Pearce – Kayla’s Fiance and CEO of SWEAT. Tobi has ... Read More

It’s 2019 – are you ready to go to a new level in your business this year? What is stopping you? Or are you full steam ahead to realise those dreams? Tony Mennillo is an alumni of our COM Ninja Program and a fantastic Personal Trainer in based in Adelaide. For 13 years he owned ... Read More