Thoughts

In the eyes of Nigel Benton, publisher of Australasian Leisure Management, there are endless great stories to share. Everyone has a story to tell. While some may be able to share their own, others may be too close to see the amazing story right in front of them. The leisure industry plays a very significant ... Read More

I was recently in San Diego at Social Media Marketing World conferene, and it’s not surprise that a lot of the speakers and conversations that I had revolved around how to use your online presence to create quality leads. And it got me thinking about whether you need to have a million followers on Instagram ... Read More

Having started a few new businesses in my time, I know how daunting it can be to get started in a new area, branch out into a different area, or just plain want to dominate a local community. The good thing is, I’ve established some super simple strategies along the way that makes it easy ... Read More

I was in Disneyland recently, and one thing you should know about Disneyland is that as soon as you walk in the gates you are struck by the experience and magic of it all. It’s like being transported into a completely different world. We can all learn a little from the Disneyland experience that we ... Read More

  If you want to create a consistent flow of leads for your personal training business it’s not just about the best and latest online marketing tactics. You must provide REAL VALUE. It is simply the fastest, most effective, cheapest way to market your personal training or gym business. By providing value, you create raving ... Read More

  I had a conversation with a client the other day who was struggling to get good quality leads in the door. You see, what was happening was when leads we’re coming into the gym – they would show them around the facility, do a gym tour – look at the treadmills and the bikes and ... Read More

This week I sat down with long time fitness industry expert Ryan Hogan. Ryan has been in the industry for over 20 years, he has been heavily involved in Filex during that time and now is moving into a role with Wexer – creating digital experiences for gyms. Being in the fitness industry for so ... Read More

On this week’s episode of Industry change, I sit down with influencer, former athlete and best-selling author, Steve Brossman. We talk all about positioning yourself as a personal trainer in order to find success in your market no matter how often the environment changes. Steve has found success in doing many things, from owning health ... Read More

A little known fact about me is that I started my first personal training studio when I was just 17. As a 17 year old I faced a few challenges as a new PT: I was young, I had no facility and no business experience. And yet within a few years I was a successful ... Read More

When I speak to business owners, I find that some of them fall into a trap of being busy, but not financially productive. It’s easy to fill our days up with small ‘$5 tasks’ but these tasks don’t lead to business growth or financial success. They just keep us busy! That’s why I like to ... Read More