Thoughts

Today I am in a gym talking about how to generate quality leads. You have all of your platforms and social media up and running. As well as launching your Facebook ads and now you have to generate leads. You want to have leads but you need to make sure those leads become a returning ... Read More

When I was a personal trainer I thought using cash was the best option because I thought it was going to be easy and I had the money immediately. After a while, I realized that my process was messy and inconsistent. From cancellations to awkward conversations, I have learned that the direct debit process saved ... Read More

I am in sunny San Diego where I have just listened to a social media conference and what I want you to get from this video is to stop thinking of MORE. What is more: more followers, more likes, more views, just stop thinking of the more and start to focus on receiving people at ... Read More

Through my own experience I have learned so far a single conversation can get you anywhere. Whether it is simply building a new relationship or signing a new client, conversations are the key to getting started. The fitness industry is all about building trust between the client and the business. Without trust and communication, it is ... Read More

In the eyes of Nigel Benton, publisher of Australasian Leisure Management, there are endless great stories to share. Everyone has a story to tell. While some may be able to share their own, others may be too close to see the amazing story right in front of them. The leisure industry plays a very significant ... Read More

I was recently in San Diego at Social Media Marketing World conferene, and it’s not surprise that a lot of the speakers and conversations that I had revolved around how to use your online presence to create quality leads. And it got me thinking about whether you need to have a million followers on Instagram ... Read More

Having started a few new businesses in my time, I know how daunting it can be to get started in a new area, branch out into a different area, or just plain want to dominate a local community. The good thing is, I’ve established some super simple strategies along the way that makes it easy ... Read More

I was in Disneyland recently, and one thing you should know about Disneyland is that as soon as you walk in the gates you are struck by the experience and magic of it all. It’s like being transported into a completely different world. We can all learn a little from the Disneyland experience that we ... Read More

  If you want to create a consistent flow of leads for your personal training business it’s not just about the best and latest online marketing tactics. You must provide REAL VALUE. It is simply the fastest, most effective, cheapest way to market your personal training or gym business. By providing value, you create raving ... Read More

  I had a conversation with a client the other day who was struggling to get good quality leads in the door. You see, what was happening was when leads we’re coming into the gym – they would show them around the facility, do a gym tour – look at the treadmills and the bikes and ... Read More