Thoughts

Systems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16

On this episode of Industry change I chat with sales and performance expert – Chris Muddell from Employsure. We talk all about the systems that you need to have in place in order to scale. As solo business operators there can be a real fear around growing our business, bringing on new staff and the obligations ... Read More

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Creating The Story For Marketing ft Nigel Benton | Industry Change Ep 15

In the eyes of Nigel Benton, publisher of Australasian Leisure Management, there are endless great stories to share. Everyone has a story to tell. While some may be able to share their own, others may be too close to see the amazing story right in front of them. The leisure industry plays a very significant ... Read More

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How To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan

This week I sat down with long time fitness industry expert Ryan Hogan. Ryan has been in the industry for over 20 years, he has been heavily involved in Filex during that time and now is moving into a role with Wexer – creating digital experiences for gyms. Being in the fitness industry for so ... Read More

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How To Position Yourself For Predictive Profits – Industry Change Ep 13 with Steve Brossman

On this week’s episode of Industry change, I sit down with influencer, former athlete and best-selling author, Steve Brossman. We talk all about positioning yourself as a personal trainer in order to find success in your market no matter how often the environment changes. Steve has found success in doing many things, from owning health ... Read More

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How To Come Back From Failure | Industry Change Episode 12 With Geoff Jowett

  In this episode of Industry Change, I sat down with long time fitness industry expert, Geoff Jowett. Geoff was involved as an original founder of Vision Personal Training, where he saw great success in building boutique personal training studios. He went on to have major success with the BodyTrim brand. And yet even after all ... Read More

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How To Cut Your Gym Marketing Budget in 2018 | Industry Change Ep 11 with Justin Tamsett

This week on Industry Change, Richard talks with Justin Tamsett who is the founder of Active Management and part of the fitness industry for 30 years! Just is a business coach for gyms and personal trainers and travels the world teaching business owners how to retain clients and run a more successful club. Last year ... Read More

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The Evolution of Sales – Industry Change Episode 10

On Industry Change this week I sat down with Steve Jensen, hall of Fame Lifestyle Industry entrepreneur with over 30 years experience, to talk about the evolution of sales and marketing. Steve bases his sales practice on the inspirational model. You need to inspire excitement and happiness in the customer for your product, or service. ... Read More

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From Hobby to Global Business – Industry Change Episode 9

This week I sit down with Dan Henderson from Function Training Institute to talk to him about the functional fitness space. Interestingly, 5 years ago I did a similar interview when functional training was just in it’s infancy. It was great to get him back and see how the industry has evolved over that time. ... Read More

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Business or Pleasure – Industry Change Episode 8

On Industry Change this week I’m in the beautiful Maldives, speaking with James Schramko from Super-Fast Business. When you’re running your own business, it is difficult to establish a work life balance. Many people put themselves at the centre of their business and work themselves to the bone trying to make it a success. You ... Read More

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Sales is not a Dirty Word – Industry Change Episode 7

While I was in Malaysia I got the chance to meet up with Jason Campbell from Mindvalley. During our interview we spoke about the importance of sales for business. Mindvalley’s mission is to push Humanity forward through education. They are a company that recognises that there are gaps in traditional education. Mindvalley focuses on teaching ... Read More

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